google and third party cookies
what does this mean for other browsers if it's really going to happen?
alanaalison last edited by
This represents a significant change for the ad business and seems to be a step forward for privacy, but it’s also a limited one. It doesn’t mean that Google will stop collecting your data, and it doesn’t mean the company will stop using your data to target ads.
What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data. Ad companies that rely on cookies will have to find another way to target users; Google thinks it already has.
In January 2020, Google announced that it hoped to block third-party cookies from its Chrome browser by 2022 — a move that other browsers, like Safari and Firefox, made years ago. Google has planned to replace third-party cookies with technology developed through Privacy Sandbox.
@alanaalison thanks. even google services use third party cookies, i wonder how they will stop that without breaking the service. moreover i don't get if there will be no more of them within chromium too...