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The registration process can be simplified even further, by offering a faster alternative – external accounts. By providing users with the option of registering through social media accounts, like Google, Facebook, Twitter or Pinterest, registration can be turned into a two-click process. Tread lightly, though. There is a reason this is called an ‘alternative’. Some people actually would prefer not to link their social media accounts with different mobile services. The most common reason is that they fear the app would post on these social media accounts without their permission. Make sure to communicate posting capabilities clearly, and ask for permission before posting anything.
